London is the capital city of the United Kingdom and the most famous tourist destination. It lies on the river Thames and it is one of the oldest cities in the world. The city is known for its shopping, shipping, fashion, finance and tourism industry. Every year, tourists spend more than 100 million nights in major hotel facilities. Tourism is very interdisciplinary and includes a lot of other disciplines such as history, law, psychology, politics and geography. Travel and tourism have become the biggest and very important industry and it has implications on the economy, environment and the local population. There are many forms and types of tourism but sport tourism has become a trendy form of vacation. Today’s modern sport can be seen form the aspect of competition and the aspect of entertainment. Major sporting events are very important for tourism, the Olympic Games being one of them. Nowadays they are the greatest major sporting event in the world, which attracts many visitors. The host of the Olympic Games upgrades the whole infrastructure of the tourism sector. Over the last 110 years the Olympics have evolved into an event that every 4 years offers to the host city the opportunity to become the centre of the attention of the whole world. The International Olympic Committee (IOC) is the institution responsible for the organisation of the Olympic Games. It selects the host of the Games, takes risks and sets standards. Cities that host the Olympic Games invest billions of dollars hoping to see intergraded tourism spending. The Olympic Games 2012 were held in London, but it is not the first time London hosted the Games. The city hosted the Games twice before – in 1908 and 1948. According to the Office of National Statistic, more than 3 million tourists visited Great Britain in August. Statistical data showed that the 590.000 people who visited the 2012 Olympic Games in London spent on average £1,290 during their visit.